American actress and singer Dove Cameron co-stars with personalities including Lil Buck and Lee Young-ji in Coach's Wear Your Shine campaign.

A spokesperson for the brand commented 'The campaign's message was based on an insight we observed about our Generation Z consumers. It represents the continuation of our journey to not only connect emotionally with our consumers through stories that resonate deeply with them, but to make our brand a platform for their self-expression and the values they care about'.